For this project, I created a new visual identity and media outputs for Skatepark Utrecht, merging the raw, streetwise culture of skateboarding with the professionalism of an Olympic sport. The identity is built on the core values Guts, Proud, and Unconventional.

To capture this spirit, I combined a bold, handmade feel, using graffiti-inspired lettering and playful doodles. This balance captures the skate community’s energy while presenting the park as a serious sports venue.