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– >   2023
       personal project

Wake Up!

 branding | packaging | coffee mug design | 

Wake Up! is a project I kicked off during the very first Plus+ Weeks at the Willem de Kooning Academy. The Plus+ Weeks are all about working on your own project, exploring new workstations within the school, and expanding your interests and sources of inspiration.

During my Plus+ Weeks, I chose to work at the ceramics and the print studio . My goal was to design and make a set of mugs, create a (fictional) brand with its own branding, and design packaging for it.

Wake Up! is the coffee mug brand where the caffeine really hits like a blast, perfect for kicking off your day.

 Process 

marijwoudsma@gmail.com

@mw.marije